jnr. is a friend, co-collaborator and one of the emerging faces of indie-pop in Sydney. I produced this video with director Zoe Dubuc, whose work has been selected for the St Kilda, Adelaide and SXSW Sydney screen festivals. I aim to build a world around every music video — in an age of cheap, quick content, audiences need somewhere broader to step into, and depth gives a release more to sink their teeth into.